Investigate the staging of several events to determine common
success factors
The olympics (London)
There are two types of Olympic Games, including the Summer Olympic Games and
the Winter Olympic Games. Both of them take place every 4 years. This allows top
athletes from different countries to compete against each other. As this event
involves world-wide participation, it is held in different countries in different time
zones every 4 years. For example, In 2012, the Olympic Games were held in London
and 51.9 people watched it, which represents 90% of the population.
The 2012 Summer Olympics, formally the Games of the XXX Olympiad and
commonly known as London 2012, was an international multi-sport event that was
held from 27 July to 12 August 2012 in the United Kingdom. The first event, the
group stage in women's football, began on 25 July at the Millennium Stadium in
Cardiff, followed by the opening ceremony on 27 July. 10,768 athletes from 204
National Olympic Committees (NOCs) participated. The main purpose of the
Olympics is to promote peace and unity within the international community through
the medium of sports. The founder of the olympics Pierre de Coubertin, saw the
games as a way to bring political enemies together.
The following are some reasons why the Olympics 2012 were successful:
Engagement
Keeping the public engaged and excited over seven years of preparation was key to
the success of the London 2012 Games.
The public wanted to be a part of the Games, so all the team that organised the
event used some of the assets such as the Torch Relay, ticketing, volunteers, city
activities, and education and culture programs to engage everyone strategically so
they would join in the pre-Games journey and events, which set the stage for an
amazing Games-time environment.
Vision
The fundamental approach underlying the London 2012 Games was to adhere, as
rigidly as possible, to their bid promises and vision to use the power of the Games as
a way of motivation for positive social, economic, community, and disability and
sporting change.
This vision was their Game’s compass, and they used it to bring together all their
stakeholders and partners and to help the organisation and wider stakeholders make
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