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Task 1

Social Media Campaign

Western Governors University

(A)Time Log: see attached

Social Media Campaign

 (B) Community Health Nursing Diagnosis Statement

Increased risk of Covid-19 infection among those 60 years of age and older R/T knowledge

deficit of preventative measures such as hand hygiene, social distancing, avoiding crowded

areas, and early identification of symptoms through screening, as evidenced by an increase in

positive COVID-19 cases in the nursing home population of Erie County.

(B1) Health Inequity/Disparity

COVID-19 does not discriminate, as a person of any age can become infected. The

severity of the infection increases with chronic health conditions and age putting older adults at

higher risk for hospitalization and death. Residents who live in congregate facilities are even at a

higher risk of infection because of close living conditions. They rely on caregivers to utilize

Revised 1/16/2020

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infection prevention methods correctly. An article dated December 3 by Watson (2020) noted

that as of 3 weeks ago, there were three facilities with infection rates above 5%. Still, currently,

nine Erie County sites have a positive test rate of 5% or more.

 (B1a) Primary community and Prevention Resources

In Erie County, the health department has advertised testing sites and prevention

strategies throughout the community via billboards, radio, and television advertisements. The

Erie County Department of Health has a website that lists Covid-19 information and resources.

These resources include testing, the COVID-19 Cluster Action Initiative, travel guidance,

community resources, and education on how COVID is spread and a link to the CDC

information on holiday celebrations and gatherings. There is signage regarding health screening,

visitation, hand hygiene, and mask requirements in the long-term care nursing facilities. Longterm care facilities require testing of their employees. The frequency of testing depends on the

rate of infection in the area. The current frequency is twice a week.

(B1b) Underlying Causes

The long-term care residents rely on the facility's caregivers to prevent them from

becoming infected with COVID-19. When community rates are high, it can be expected

transmission to the aged 60 and over population will be increased, including those who reside in

nursing homes. I believe it is a lack of knowledge regarding a multitude of areas. According to

(Pfender, 2018) 48% of caregivers are 18-49 years old. The caregivers' behavior outside of work

will directly affect those for whom they care. A study on mitigation behaviors reported by the

CDC showed that between April and June: the percentage of age groups 18-29, 30-44, and over

60 all reported a decrease in washing or sanitizing hands, while all age groups showed a decline

in keeping a 6-foot distance, all age groups showed a decline in canceling pleasure or social

Revised 8/3/2020

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