AQA GCSE BUSINESS Paper 2 Influences of marketing and finance on business activity 2020

*jun208132201*

IB/G/Jun20/E11 8132/2

Tuesday 2 June 2020 Afternoon Time allowed: 1 hour 45 minutes

Materials

For this paper you must have:

• a calculator.

Instructions

• Use black ink or black ball-point pen.

• Fill in the boxes at the top of this page.

• Answer all questions.

• You must answer the questions in the spaces provided. Do not write outside

the box around each page or on blank pages.

• If you need extra space for your answer(s), use the lined pages at the end of

this book. Write the question number against your answer(s).

• Do all rough work in this answer book. Cross through any work you do not

want to be marked.

Advice

• The marks for each question are shown in brackets.

• The maximum mark for this paper is 90.

Please write clearly in block capitals.

Centre number Candidate number

Surname

Forename(s)

Candidate signature

I declare this is my own work.

GCSE

BUSINESS

Paper 2 Influences of marketing and finance on business activity

For Examiner’s Use

Section Mark

A

B

C

TOTAL

 1 / 3

2

*02*

IB/G/Jun20/8132/2

Do not write

outside the Section A box

Answer all questions in the spaces provided.

For questions with four responses, only one answer per question is allowed.

For each answer, completely fill in the circle alongside the appropriate answer.

CORRECT METHOD WRONG METHODS

If you want to change your answer you must cross out your original answer as shown.

If you wish to return to an answer previously crossed out, ring the answer you now wish to select

as shown.

0 1 . 1 Which element of the marketing mix involves selecting a channel of distribution?

[1 mark]

A Place

B Price

C Product

D Promotion

0 1 . 2 Which source of finance is available to a limited company but not a sole trader?

[1 mark]

A Bank loan

B Mortgage

C Overdraft

D Share issue

 2 / 3

3

*03*

Turn over ►

IB/G/Jun20/8132/2

Do not write

outside the 0 1 box . 3 Which pricing method involves calculating the costs of production and adding a

percentage to make a profit?

[1 mark]

A Competitive pricing

B Cost plus pricing

C Loss leader

D Price skimming

0 1 . 4 What is the name for the category of products in the Boston Matrix labelled X below?

[1 mark]

Figure 1 The Boston Matrix

A Cash cow

B Dog

C Question mark/problem child

D Star

X

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